
Fuel expenses have become one of the most sensitive profitability indicators for transport companies today. Geopolitical tensions, fluctuations in oil markets, and sudden changes in fuel prices directly increase carriers’ operating costs. A difference of just a few cents per litre, multiplied across thousands of kilometres, can translate into thousands of euros in additional expenses.
However, rising fuel prices are not the only challenge. While carriers cannot control fuel prices themselves, they can control where, when, and how much fuel they purchase — as well as how quickly they respond to market changes. As a result, the competitive advantage increasingly belongs not only to companies that find cheaper fuel, but also to those that can make optimal decisions faster.
A difference of just a few cents in fuel prices can quickly become a significant expense for a large fleet. Consider a company operating 50 trucks, each travelling more than 10,000 kilometres per month. If the price of fuel increases by €0.10 per litre, the additional monthly cost for the entire fleet can amount to tens of thousands of euros.
However, losses can also result from everyday decisions. Suppose a truck is scheduled to refuel at a station where fuel costs €1.40 per litre. If a route change causes the driver to stop at another station where the price is €1.55 per litre, the €0.15 difference, based on a 600-litre fuel requirement, means an additional €90 in costs for a single trip. Dozens or hundreds of similar situations each month can quickly add up to thousands of euros.
The problem, therefore, is not just the price of fuel, but also the speed and accuracy of decision-making. Companies operating international routes need to consider fuel prices across different countries, the vehicle’s current location, the amount of fuel remaining in the tank, and constantly changing routes — all at the same time. What was the optimal choice in the morning may no longer be the most efficient option just a few hours later.
The larger the fleet, the more difficult it becomes to make these decisions manually. Fleet managers have to check different sources of information, coordinate decisions with drivers, adjust routes, and reschedule refuelling stops. When circumstances change, a plan prepared in advance can quickly become outdated, forcing companies into a constant “firefighting mode” — dealing with problems as they arise instead of planning ahead.
In an unstable market, historical data alone is no longer enough. It is important not only to know how much fuel a vehicle has consumed in the past, but also to have a real-time view of what is happening now: how much fuel remains in the tank, what fuel prices are available along the route, and where the vehicle should ideally stop to refuel.
This is where automation and artificial intelligence are becoming increasingly important. The goal of these technologies is not to replace fleet managers, but to help them process large amounts of information faster and make better-informed decisions.
Solutions such as Fleethand allow fuel management to be connected to the vehicle’s actual situation and route. The system can assess the vehicle’s current location, remaining fuel level, route, and fuel prices to help determine where and when it is most efficient to refuel. This means decisions are not based simply on where fuel is generally cheaper, but on the specific circumstances of each trip.
This can reduce the amount of manual work required, enable companies to respond more quickly to market changes, and give fleet managers more time to focus on decisions that genuinely require human expertise.
Volatility in energy markets is likely to remain part of the transport industry’s reality in the near future. As a result, the competitive advantage will not necessarily belong to companies that simply wait for more favourable fuel prices, but to those that can adapt quickly and control the impact of price fluctuations on their operations.
This requires not more manual work, but more real-time data, automation, and intelligent decision-making.
Fleethand helps transport companies optimise fuel management and make decisions based on real-time conditions. Fuel prices can change beyond a carrier’s control. However, companies can control where and when they refuel, how they plan routes, and how quickly they respond to changes.
Discover how Fleethand can help you optimise your fuel consumption:
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